Optical Logo Design
Logos are an integral part of the marketing effort. Like a handshake, if it doesn't convey confidence and ability, it can easily leave a potential client with an unsure feeling. We work with our clients to design logos that reveal the unique personality of the business while delivering memorable visual impact .
OPL wanted to update their logo to reflect the high tech company they had evolved into. Their old logo, like so many optical logos from 20+ years ago, had grown stale and no longer represented the company in a positive light.
Like OPL, Superior Optical wanted a new look to reflect a changing, advancing company in an industry that is changing and advancing. Their new design abandons an old lens reference for a cleaner, classier look.
For Pinnacle, it wasn't so much that their logo was outdated, it was that it lacked integration and a professional, finished look. With a mandate to retain the basic elements of the old, we created a cohesive and dynamic new logo.
As Omni's lab was being totally rebuilt after hurricane damage, it was also time for a new logo and website. Since the eye shape has often been used in industry logos, we approached it with a new and funky design pattern.